Home About MyCo Creative Studio Begin the Validation
Performance Marketing · DTC Brands

Results
Before Retainer.

MyCo validates your campaign performance for 45 days before a retainer is ever collected. We set the target with you, and if we don't hit it, you owe nothing.

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Meta Performance Modeling
Proactive creative refresh cycle
Tracking
ROAS CTR Conv. Rate CPA
3.8×
ROAS
+41%
CTR
+28%
Conv Rate
-32%
CPA
The Numbers Behind the Method

Built on Verifiable Benchmarks

0
Day validation window. No retainer collected until results are confirmed.
MyCo Protected Performance Period
0%
Of campaign performance driven by creative.
Industry Performance Benchmark · Creative Impact Data
0%
Lower CPA through structured creative testing.
Platform Performance Data · Meta Advertising
0%
Of revenue driven by lifecycle email and SMS.
DTC Benchmark Data · Lifecycle Revenue Contribution
The MyCo Method

How MyCo Works

MyCo is a team of media buyers, creative strategists, and production specialists operating under one roof. Creative iteration is built into our media buying approach, driving cost-efficient acquisition, while lifecycle automation compounds customer value over time.

01
Paid Media
Customer Acquisition

Our media buying team builds and manages paid advertising campaigns across Meta. Channels, targeting, and budgets are structured to find profitable demand quickly and cut what doesn't meet your performance benchmark.

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02
In-House Production
Creative Testing

Our in-house creative team produces studio-grade assets while our vetted UGC creator network adds authentic, platform-native content. Together, they give us the volume and variety to test what actually converts.

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03
Email & SMS
Lifecycle Management

We increase customer lifetime value through behavioral automation. Segmentation and trigger-based sequencing move contacts from first touch to repeat purchase to advocacy, consistently.

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The Engagement Structure

The MyCo Model

👇
Phase 01
Ignite
MyCo builds the full campaign infrastructure before anything goes live. Creative, tracking, strategy, and architecture, all handled by our team.
↓ See what's included
Campaign Ignition.

Before a single ad goes live, MyCo completes every layer of the infrastructure: creative, technical, and strategic. Our team handles every piece so campaigns launch ready to perform. This phase covers everything from strategy to the moment campaigns go live.

Blueprint Meeting & Strategy Alignment
Ad Account Audit & Opportunity Analysis
Performance Target Agreement
Creative Asset Production (Studio + UGC)
Campaign Architecture & Targeting Setup
Pixel & Event Tracking Configuration
Compliance Review & Testing
Campaigns Go Live. 45-Day Window Begins.
No Cost
Phase 02
Performance Period
45 days. No fee. Our team runs your campaigns against a target you set. Hit it and we move forward. Miss it and you owe nothing.
↓ How it works
Proof Before Payment.

For 45 days, MyCo manages your campaigns against a target you set before anything launches. No fee is collected during this window. Our media buyers run the account daily, our creative team iterates on assets, and our strategists watch every data point. You get the full team without paying for it until results say you should.

Most agencies ask you to fund their learning curve. MyCo inverts that. We absorb the risk, do the work, and let performance be the only thing that triggers a payment. There is no other agency model structured this way.

You set the target. We build toward it. The data decides.

45
Calendar Days · Validation Window
Day 1
Campaign Launch
Day 15
First Review
Day 30
Mid-Point Analysis
Day 45
Final Decision
Phase 03
Retainer
Performance validated. Now the same team scales it. Ongoing media buying, creative iteration, lifecycle management, and reporting every month.
↓ What's included
Performance Proven.
Now We Scale.

Once your target is hit, MyCo moves into an ongoing monthly engagement. The same media buyers, creative team, and lifecycle strategists who validated your results now run at full capacity, pushing performance further every month. This is where brands compound.

Paid Media Management
Daily campaign oversight, bid management, budget pacing, and audience expansion as performance scales.
Continuous Creative Production
Fresh assets produced on a proactive schedule so performance never dips while waiting on new creative.
Lifecycle Revenue Growth
Pulse sequences evolve with your customer data, increasing repeat purchase rates and compounding revenue.
Reporting and Strategy
Clear performance data delivered consistently, with proactive recommendations on where to push next.
All Media Assets Owned by You
Every piece of creative produced during the engagement belongs to your brand. No strings, no licensing.
Campaign Ignition.

Before a single ad goes live, MyCo completes every layer of the infrastructure: creative, technical, and strategic. Our team handles every piece so campaigns launch ready to perform.

When everything is built and ready, campaigns go live and the 45-day window begins.

Blueprint Meeting & Strategy Alignment
Ad Account Audit & Opportunity Analysis
Performance Target Agreement
Creative Asset Production (Studio + UGC)
Campaign Architecture & Targeting Setup
Pixel & Event Tracking Configuration
Compliance Review & Testing
Campaigns Go Live
Proof Before Payment.

For 45 days, MyCo manages your campaigns against a target you set before anything launches. No fee is collected during this window. Our media buyers are running the account daily, our creative team is iterating on assets, and our strategists are watching every data point. You get the full team without paying for it until results say you should.

Most agencies ask you to fund their learning curve. MyCo inverts that. We absorb the risk, do the work, and let performance be the only thing that triggers a payment. There is no other agency model structured this way.

You set the target. We build toward it. The data decides.

45
Calendar Days · Validation Window
Campaign Progress0%
Day 1
Campaign Launch
Day 15
First Review
Day 30
Mid-Point Analysis
Day 45
Final Decision
Performance Proven.
Now We Scale.

Once your target is hit, the real work begins. MyCo moves into an ongoing monthly engagement where the focus shifts from validation to growth. More creative volume, deeper optimization, expanded lifecycle sequencing, and consistent strategic reporting.

This is where brands compound. The same media buyers, creative team, and lifecycle strategists who validated your results are now running at full capacity, pushing performance further each month.

Paid Media Management
Full campaign oversight, daily bid management, budget pacing, and audience expansion as performance scales.
Continuous Creative Production
Fresh assets produced on a proactive schedule so performance never dips while waiting on new creative.
Lifecycle Revenue Growth
Pulse sequences evolve with your customer data, increasing repeat purchase rates and compounding revenue over time.
Reporting and Strategy
Clear performance data delivered consistently, with proactive recommendations on where to push next.
All Media Assets Owned by You
Every piece of creative produced during the engagement belongs to your brand. No strings, no licensing.
Creative Performance Data

The Methods That Move Numbers

Why Creative Infrastructure Is the Variable Most Agencies Ignore

Most agencies treat creative as a deliverable. MyCo treats it as a performance variable, one that needs to be tested, modeled, and replaced on a data-driven schedule before it starts costing you.

The benchmarks shown here are industry-verified performance outcomes for the methods built into MyCo's production and campaign management process. They are not MyCo-specific claims. They are the established case for each approach.

Sources: Platform Performance Data (Meta Advertising), Industry Performance Benchmark (Creative Impact Data), DTC Benchmark Data (Lifecycle Revenue Contribution).

Structured Creative Testing
Platform Performance Data · Meta Advertising
Creative Impact on Campaign Performance
Industry Performance Benchmark · Creative Impact Data
Lifecycle Email & SMS Revenue
DTC Benchmark Data · Lifecycle Revenue Contribution
Predictive Creative Rotation
Industry Performance Benchmark · Creative Impact Data
Lifecycle Management
MYCO
PULSE™

Pulse™ is MyCo's email and SMS automation software. Every client is assigned a dedicated MyCo Automation Expert who handles setup, builds your flows, and manages the platform on your behalf. You get a fully running lifecycle system without having to learn a new tool.

Pulse triggers journeys based on real customer behavior, not scheduled blasts. Contacts move through segmented paths from first touch to repeat purchase, automatically.

Pulse is included in MyCo's service at no additional cost.

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Automated Customer Journey
IN
Contact Added
WC
Welcome Flow
ED
Product Edu
BUY
1st Purchase
LTV
Repeat & Loyalty
↑ Abandoned Cart Re-entry
38%
avg revenue from automation
repeat purchase lift
$0
additional cost to you

READY TO VALIDATE?

Start a 45-day proof period. We set the target together, manage everything, and collect a retainer only when results confirm it's earned.

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