MYCO

OUR STORY

Our purpose, mission, vision, and values.

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The Story Behind the Name...

MyCo takes its name from the mycorrhizal networks found in nature — systems that seamlessly connect, support, and accelerate organic growth beneath the soil. Rooted in that same commitment to connection, MyCo builds the hidden infrastructure that DTC brands rely on to drive acquisition efficiency, cultivate potent branding, and empower tangible growth that compounds in real-time.

The Commitment that Backs our Offer

MyCo exists to eliminate financial risk from marketing. We reject the industry standard of demanding retainers for unproven performance. That’s why MyCo doesn’t collect until data reinforces our convictions. We help companies build compelling brand value that sells itself and resonates in-market — value that translates onto the income statement.

"MyCo will raise the bar for marketing agencies. By pioneering a value-first culture, we will eliminate skepticism around outsourced marketing. As the quiet engine behind the scenes, MyCo will help shape the next generation of enduring, household brands."

The Vision That Empowers our Operations

Our Core Value System

VISION

In creative audacity, in architecture, and in enterprise —
because leverage comes from building what others won't.

OBSESSION

With service, with connection, and with results —
because excellence isn't accidental.

PRECISION

In strategy, in execution, and in evaluation —
because guesswork kills performance.

Transparency

In partnerships, in operations, and in reporting —
because truth empowers connection and results.

Consistency

In correspondence, in delivery, and in performance —
because reliability is the difference between a service provider and a partner.